Like Justin Bieber in 2014, it’s never too late for me, or you, to say “Sorry” for our putrid emails. Furthermore, with good cold Sales/Marketing emails fetching response rates of 5-20%, it makes business sense for all GTM folks out there to confess their sins like the Biebs and start sending better emails.

To start, read on for 4 tips on how I’ve been able to craft better emails of my own, at scale!